Inherit The Fandom tells the story of a father and daughter’s dream of being part of their first Super Bowl. This commercial was created as part of a three-part immersive experience on SCAD’s LED Volume.

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Abby had the opportunity to serve as the costumer for the project, conducting research on football apparel as well as children’s fashion to create authentic and visually engaging looks. She was responsible for fittings, styling, and remaining on set to handle any costume adjustments or last-minute needs, ensuring that the wardrobe enhanced the storytelling seamlessly.